Social Media Publishing
End-to-end workflow for creating, approving, publishing, and analyzing social media content across multiple platforms
Objective
Streamline the social media content creation process from ideation to performance analysis, ensuring quality and consistency across all channels
Participants (3 roles)
Input
Content ideas or marketing campaign requirements
Output
Published social media posts with performance analytics
Process Flow
flowchart LR
node0["Log Ideas"]
node1["Approve Ideas"]
node2["Create Content"]
node3["Review Content"]
node4["Approve Content"]
node5["Schedule & Publish"]
node6["Analyze & Report"]
node0 --> node1
node1 --> node2
node2 --> node3
node3 --> node4
node4 --> node5
node5 --> node6
classDef default fill:#1e293b,stroke:#3b82f6,stroke-width:2px,color:#e0e7ff,padding:10px
Performance Metrics
2-3 days
Avg. Completion Time
50-100 posts
monthlyVolume
85%
approvalRate
4-8%
engagementRate
Stages Overview
| PROPERTIES | STAGE 1
Log Ideas | STAGE 2
Approve Ideas | STAGE 3
Create Content | STAGE 4
Review Content | STAGE 5
Approve Content | STAGE 6
Schedule & Publish | STAGE 7
Analyze & Report |
|---|---|---|---|---|---|---|---|
| Stage Owners | Content Creator | Marketing Manager | Content Creator | Marketing Manager | Marketing Manager | Social Media Manager | Social Media Manager |
| Stage Workers | Social Media Manager | Content Creator Social Media Manager | Social Media Manager | Content Creator Social Media Manager | Social Media Manager | Content Creator | Content Creator |
| Duration | 0 minutes | 12 hours | 1 day | 4 hours | 2 hours | 30 minutes | 7 days |
| Output Fields | •
Content Type* •
Target Platforms* •
Campaign/Theme | •
Content Link •
Approval Status* •
Priority* | •
Post Copy* •
Visual Assets Link* •
Hashtag Set* | •
Review Comments •
Content Quality Score* | •
Final Approval* •
Publishing Instructions | •
Published Content Links* •
Scheduled Date/Time* •
Publishing Status* | •
Number of Reach* •
Number of Likes/Reactions* •
Number of Shares* |
| To-dos | • Document content idea with target platform and audience • Align idea with current marketing campaigns | • Review idea alignment with brand strategy • Approve or request modifications | • Write engaging copy with appropriate tone and CTAs • Create or source visuals/videos | • Check brand voice and visual consistency • Verify platform-specific requirements are met | • Give final approval for publishing • Set any special publishing instructions | • Schedule posts in social media management platform • Set optimal publishing times for each platform | • Collect engagement metrics after 7 days • Document learnings for future content |
Automation Rules
Automation 1: Custom Automation
If stage_overdue, Then send notification to Marketing Manager with message: "Content idea pending approval for more than 8 hours"
Automation 2: Field Value Alert
If Number of Shares greater_than, Then send notification to Marketing Manager with message: "High-performing content alert! This post exceeded 100 shares."
Workflow Summary
Total Stages
7
Total To-dos
14
Output Fields
19
Automations
2