Marketing Video Production Process

End-to-end workflow for producing marketing videos from concept through delivery

Objective

Create high-quality marketing videos that effectively communicate brand messages and engage target audiences

Participants (4 roles)

projectManager: Project Manager
creativeDirector: Creative Director
productionTeam: Production Team
postProductionEditor: Post-Production Editor

Input

Video production request with concept brief

Output

Completed marketing video ready for distribution

Process Flow

100%
flowchart LR
    node0["Receive Order"]
    node1["Pre-Production"]
    node2["Production"]
    node3["Post-Production"]
    node4["Delivery"]

    node0 --> node1
    node1 --> node2
    node2 --> node3
    node3 --> node4

    classDef default fill:#1e293b,stroke:#3b82f6,stroke-width:2px,color:#e0e7ff,padding:10px

Performance Metrics

2-4 weeks

Avg. Completion Time

5-10 videos

monthlyVolume

90%

clientSatisfactionRate

85%

On-Time Delivery

Stages Overview

100%
PROPERTIES
STAGE 1
Receive Order
STAGE 2
Pre-Production
STAGE 3
Production
STAGE 4
Post-Production
STAGE 5
Delivery
Stage Owners
Project Manager
Creative Director
Production Team
Post-Production Editor
Project Manager
Stage Workers
Creative Director
Production Team
Project Manager
Production Team
Creative Director
Project Manager
Creative Director
Post-Production Editor
Duration
4 hours
3-5 days
1-3 days
5-7 days
1 day
Output Fields
• Concept Brief
• Video Type*
• Target Duration*
• Script Status*
• Shooting Locations*
• Product Checklist Link
• Shooting Date*
• Production Notes*
• Raw Footage Location
• Edit Version*
• Client Sign-off Form
• Platform Versions*
• Delivery Method*
• Final Video Links*
• Customer Satisfaction*
To-dos
• Review video production request
• Assign project team members
• Write script and create storyboard
• Prepare consent forms and releases
• Conduct filming according to shot list
• Record voiceover if required
• Create rough cut for initial review
• Apply color grading and visual effects
• Export final video in required formats
• Upload to delivery platform

Automation Rules

Automation 1: Field Value Alert

If Customer Satisfaction equals, Then send notification to Creative Director with message: "Major revisions requested by client. Please review feedback immediately."

high

Automation 2: Custom Automation

If stage_overdue, Then escalate to Project Manager with message: "Post-production phase extended - review status immediately"

Workflow Summary

Total Stages

5

Total To-dos

10

Output Fields

15

Automations

2