Marketing Content Creation

End-to-end content creation from ideation to performance monitoring

Objective

Create high-quality marketing content through a structured process from ideation to publication and performance analysis

Participants (4 roles)

contentStrategist: Content Strategist
marketingManager: Marketing Manager
contentCreator: Content Creator
socialMediaManager: Social Media Manager

Input

Content marketing needs and campaign objectives

Output

Published content with performance analytics

Process Flow

100%
flowchart LR
    node0["Generate Ideas"]
    node1["Approve Ideas"]
    node2["Produce Content"]
    node3["Approve Content"]
    node4["Post Content"]
    node5["Monitor Performance"]

    node0 --> node1
    node1 --> node2
    node2 --> node3
    node3 --> node4
    node4 --> node5

    classDef default fill:#1e293b,stroke:#3b82f6,stroke-width:2px,color:#e0e7ff,padding:10px

Performance Metrics

5-7 days

Avg. Completion Time

20-40 pieces

monthlyVolume

3-5%

engagementRate

85%

approvalRate

Stages Overview

100%
PROPERTIES
STAGE 1
Generate Ideas
STAGE 2
Approve Ideas
STAGE 3
Produce Content
STAGE 4
Approve Content
STAGE 5
Post Content
STAGE 6
Monitor Performance
Stage Owners
Content Strategist
Marketing Manager
Content Creator
Marketing Manager
Social Media Manager
Content Strategist
Stage Workers
Content Creator
Content Strategist
Content Strategist
Content Creator
Content Strategist
Social Media Manager
Duration
1-2 days
4 hours
2-3 days
4 hours
1 day
7 days
Output Fields
• Content Type*
• Target Audience*
• Content Ideas*
• Approved Ideas*
• Approval Status*
• Priority Level*
• Content Link*
• Content Files*
• Production Notes
• Content Approval*
• Feedback
• Posting Date*
• Platforms Posted*
• Post URLs*
• Performance Rating*
• Key Insights*
• Analytics Report
To-dos
• Research trending topics and audience interests
• Generate content ideas aligned with strategy
• Review content ideas for brand alignment
• Select ideas for production
• Create content based on approved ideas
• Ensure brand guidelines compliance
• Review content quality and accuracy
• Approve for publication
• Schedule content for optimal timing
• Publish across selected platforms
• Track engagement metrics
• Analyze performance and extract insights

Automation Rules

Automation 1: Field Value Alert

If Priority Level equals, Then send notification to Content Creator with message: "High priority content approved - please prioritize production"

high

Automation 2: Custom Automation

If stage_overdue, Then escalate to Marketing Manager with message: "Content production delayed - please review"

Workflow Summary

Total Stages

6

Total To-dos

12

Output Fields

17

Automations

2