Conversational Growth Insights

Evergreen executive thinking on chat-led GTM, ad-to-chat funnels, and the strategic shift from form-based lead capture to conversational pipelines.

  1. When WhatsApp Belongs in Your B2B Sales Motion (and When It Doesn't)
    Mac 27, 2026 Victor Hoang
  2. The Death of the Contact Form — What's Replacing It and Why
    Mac 19, 2026 Victor Hoang
  3. Conversational ROI: Measuring Beyond First-Touch Attribution
    Feb 24, 2026 Victor Hoang
  4. Ad-to-Chat Funnels: A CRO's Evaluation Framework
    Jan 16, 2026 Victor Hoang
  5. The CMO's Case for Owning the Chat Layer (vs. Delegating to Support)
    Jan 15, 2026 Victor Hoang