SaaS Buying Insights

How modern B2B teams evaluate, buy, and roll out software — for CIOs, procurement, and functional leaders.

  1. The New B2B Buying Committee: Who's Really in the Room
    Mar 30, 2026 Victor Hoang
  2. POCs That Predict Success — and POCs That Waste Everyone's Time
    Mar 23, 2026 Victor Hoang
  3. Seat-Based Pricing Is Dying. Here's What's Replacing It
    Mar 12, 2026 Victor Hoang
  4. The True Cost of Software Sprawl at Mid-Market Companies
    Jan 30, 2026 Victor Hoang