Conversational Growth Insights

Evergreen executive thinking on chat-led GTM, ad-to-chat funnels, and the strategic shift from form-based lead capture to conversational pipelines.

1. When WhatsApp Belongs in Your B2B Sales Motion (and When It Doesn't)

   Mar 27, 2026· Victor Hoang
2. The Death of the Contact Form — What's Replacing It and Why

   Mar 19, 2026· Victor Hoang
3. Conversational ROI: Measuring Beyond First-Touch Attribution

   Feb 24, 2026· Victor Hoang
4. Ad-to-Chat Funnels: A CRO's Evaluation Framework

   Jan 16, 2026· Victor Hoang
5. The CMO's Case for Owning the Chat Layer (vs. Delegating to Support)

   Jan 15, 2026· Victor Hoang