Conversational Growth Insights

Evergreen executive thinking on chat-led GTM, ad-to-chat funnels, and the strategic shift from form-based lead capture to conversational pipelines.

1. When WhatsApp Belongs in Your B2B Sales Motion (and When It Doesn't)

   März 27, 2026· Victor Hoang
2. The Death of the Contact Form — What's Replacing It and Why

   März 19, 2026· Victor Hoang
3. Conversational ROI: Measuring Beyond First-Touch Attribution

   Feb. 24, 2026· Victor Hoang
4. Ad-to-Chat Funnels: A CRO's Evaluation Framework

   Jan. 16, 2026· Victor Hoang
5. The CMO's Case for Owning the Chat Layer (vs. Delegating to Support)

   Jan. 15, 2026· Victor Hoang