Brian Tr

Brian Tr

Co-Founder & COO

Co-Founder and COO of Rework. 12+ years in B2B go-to-market and operations. Scaled Rework's customer base from 0 to 10,000+ B2B customers across CRM and productivity tools.

LibraryInsightsGuides

Who I Am

I'm Brian Tr, Co-Founder and COO of Rework. Over the past 12+ years, I've focused on the operational and commercial side of B2B SaaS, building go-to-market engines, partnership programs, and the operational infrastructure that supports scale.

At Rework, I led the growth from zero to 10,000+ B2B customers. That journey included building our first sales playbook, establishing channel partnerships across Southeast Asia, and designing the onboarding processes that turned trial users into long-term accounts.

What I Write About

I write about what it takes to grow a B2B SaaS company from the operational side:

  • Go-to-market strategy and channel development
  • Scaling customer acquisition from founder-led sales to structured teams
  • Partnerships, reseller networks, and ecosystem growth
  • Operational systems that support 10x customer growth
  • Lessons from building in emerging B2B markets

My content is grounded in the reality of scaling, not hypothetical playbooks. I've made the mistakes, run the experiments, and seen what actually moves the needle when you're growing from 100 to 10,000 customers.

Connect With Me

I regularly share insights on B2B growth in Southeast Asian markets and advise early-stage SaaS founders on go-to-market strategy.